Tuesday, February 07, 2006

Business vs Creativity – Round 2

Further evidence of business's inherent anti-creative nature can be seen in modern film and music. While these two creative pursuits as industries have always been about making money, that aspect has slowly assumed the ascendency until we are left with the current situation of endless remakes (or in the case of music, 'covers'). These remakes are the manifestation of bean-counters' nervousness. Their fear is that their new product will not be popular and therefore fail to turn a profit. So what's the best way to avoid this (supposedly)? Take a successful movie or song from yesteryear, make it again with inferior talent, then market the Christ out of it.

The galling thing, the thing that makes me sometimes lose faith in humanity, is that more often than not this approach works. It seems to tap into a basic human dislike of the unfamiliar, pandering to timid filmgoers who are afraid to try something which hasn't already been tested, or which at least adheres to a formula. But considering that, I guess, it's the general public who is at fault. They are willing to blow their hard-earned on yesterday's left-overs, so why wouldn't the studios and music companies keep feeding them such cheap tripe?

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